Blog posts about user experience, social media, key concepts, and anything else related to the design industry.

Social Media’s Role in Political Movements

Victoria Nicholls 5/5/25 Victoria Nicholls 5/5/25

Social Media’s Role in Political Movements

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Emotion in Design: Don Norman’s Three Levels

Victoria Nicholls 5/5/25 Victoria Nicholls 5/5/25

Emotion in Design: Don Norman’s Three Levels

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Designing Errors: What to Say When Things Don’t Go Right

Victoria Nicholls 4/30/25 Victoria Nicholls 4/30/25

Designing Errors: What to Say When Things Don’t Go Right

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Who was John Whitney, Motion Graphics Pioneer

Victoria Nicholls 4/27/25 Victoria Nicholls 4/27/25

Who was John Whitney, Motion Graphics Pioneer

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Victoria Nicholls 4/26/25 Victoria Nicholls 4/26/25

Sticking Around: Making Memorable Content for Positive Change

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Kony 2012: Social Media Lessons from a Viral Sensation

Victoria Nicholls 4/10/25 Victoria Nicholls 4/10/25

Kony 2012: Social Media Lessons from a Viral Sensation

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Social Media for Social Activism: The Pros, Cons, and Potential

Victoria Nicholls 4/5/25 Victoria Nicholls 4/5/25

Social Media for Social Activism: The Pros, Cons, and Potential

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Animated Advertising: The Benefits of Motion Graphics in Marketing

Victoria Nicholls 4/2/25 Victoria Nicholls 4/2/25

Animated Advertising: The Benefits of Motion Graphics in Marketing

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Victoria Nicholls 3/24/25 Victoria Nicholls 3/24/25

Designing Adaptive UI for New Types of Screens

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Victoria Nicholls 3/8/25 Victoria Nicholls 3/8/25

UX Research Analysis: Hagaman Library

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Victoria Nicholls 2/18/25 Victoria Nicholls 2/18/25

Behind the Curtain: Wizard of Oz Method for Design Studies

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Which is Better? User Research with A/B Testing

Victoria Nicholls 2/4/25 Victoria Nicholls 2/4/25

Which is Better? User Research with A/B Testing

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User-Centered Design

Victoria Nicholls 2/3/25 Victoria Nicholls 2/3/25

User-Centered Design

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Victoria Nicholls 12/14/24 Victoria Nicholls 12/14/24

Behavioral Economics and Perception: How Online Purchasing Influences Customer Decision Making

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Scientific Visuals: Land Loss due to Sea Level Rise

Victoria Nicholls 12/8/24 Victoria Nicholls 12/8/24

Scientific Visuals: Land Loss due to Sea Level Rise

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Victoria Nicholls 11/17/24 Victoria Nicholls 11/17/24

Behavioral Economics: Getting Users to Act How You Want

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Victoria Nicholls 11/10/24 Victoria Nicholls 11/10/24

Design’s Role in the Experience Economy

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Victoria Nicholls 11/4/24 Victoria Nicholls 11/4/24

Design Fiction: The Cone of Plausibility

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Victoria Nicholls 10/28/24 Victoria Nicholls 10/28/24

Visual Storytelling: The Power of Ideas in Images

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Victoria Nicholls 10/12/24 Victoria Nicholls 10/12/24

Journey Mapping

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